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The web site old.j2inn.com states the following, "Designed by a BAS company and built by a software company, FIN Builder combines efficient workflow with the latest UI technology." I noticed that the webpage stated " FIN Builder is a fast and easy to use tool, so that you get more done in less time! Getting started with FIN is as easy as 1-2-3! Now check out the resources below weve put." They also said " Together to make your FIN experience easier. Mailing List Sign Up! If youd like to keep up with all the development, please sign up." The meta header had j2inn as the first optimized keyword. This keyword is followed by fin and j2gui which isn't as important as j2inn.